You are paying for this directly, up front, so it is worth understanding what is in it. A marketing campaign has one job: put the property in front of every buyer who might want it, in the two or three weeks when they are paying the most attention.
The single highest-leverage item. Nearly every buyer sees the photographs before anything else and decides from them whether to attend. Professional photography is not optional and twilight or drone shots are worth it for some properties and not others — ask which, and why.
Cheap, and it answers the question photographs cannot: how the home works. Buyers use it to decide whether the property suits them before they spend a Saturday on it.
Where most buyers look. The upgrades the portals sell — larger placement, higher position — are usually the biggest line in a campaign after photography, and the question to ask is what difference the upgrade is expected to make for a property like yours.
Open for inspections concentrate interest and let buyers see each other, which matters. A signboard still works: a meaningful share of buyers are looking in one suburb and drive it.
See how your suburb is presented What is listed near you, what it is asking and how it is being marketed — the market your campaign will sit inside. Explore local suburbs
A campaign is spent whether or not the home sells. That is the reason to understand it, not a reason to underspend on it.
Interest peaks almost immediately and declines from there. Everything — photographs, copy, floor plan, price guide, the first open — should be ready on day one, because a campaign that starts half-finished spends its best fortnight catching up.
Communities.com.au